What are benchmarks?
Benchmarking is a tool you can use to measure your emissions against other companies, products, or emission processes in your industry. Benchmarks are a helpful tool for you to be able to compare yourself, and communicate your sustainability to your customers and stakeholders.
How can I use benchmarks?
To access your available benchmarks in Carbonhound, navigate to your Reporting page and click on the Benchmarks Tab. You will be able to create and edit your benchmarks through this page. To view your actual benchmarks against your data you can create a Benchmark report on the Reporting tab.
Read the full guide for creating, managing, and viewing your benchmarks here.
Where do benchmarks come from?
Benchmarks are created using publicly reported data from companies, these reports can be sourced from databases like CDP, or from company ESG reports. All of the benchmark sources are linked within the benchmark details.
Our methodology for Industry Average benchmarks is to aggregate verified data from publicly disclosed company data and creating an average for that region.
If you would like a custom benchmark to compare your data against you can reach out to our support team and we can create it for you.
Benchmarks & Intensity Metrics
There are two types of benchmarks: Absolute and Intensity. For Intensity benchmark types there is an Intensity Metric assigned to them so you can manage the data entry for that intensity type.
For example, if you wanted to scale your emissions by Total Employees and compare to another companies emissions by Total Employees.
All of this is possible through your benchmarking tab, if you have any questions or feedback please let us know, and if you need help with a specific part of the benchmarking journey please review our help docs on benchmarking.